Nutrition Trends As We Head Into 2024

Looking back on 2023, there have been quite a few events that have altered the mindset of many of us and inspired us to make some changes in our lives, including nutrition and our food choices. Maybe you have cut down your consumption of sugar, meat or processed foods. Maybe you have educated yourself about the impacts your nutrition decisions have. While making these changes for myself, I found myself asking: Is the topic of nutrition only me changing, or is this a worldwide trend?
How are we perceiving food in 2023 as a society?
- Sustainable Eating
For a growing number of consumers, the region and sustainability of their foods are important. The rising popularity of vegetarian and vegan recipes can hardly be ignored. This change can also be seen in communal feeding (like schools or canteens), where menus are not only offering more vegetables but also becoming adjusted to the season and region.
- Vegan and Plant-Based Nutrition
The demand for healthy plant-based foods is continuing to grow at a steady pace. In addition, more and more parents are searching for guidance on if and how their children can safely have a vegan or vegetarian diet.
- Online Nutrition Counselling
The Covid-19 pandemic accelerated the development of online sessions, which are now widely accepted. Through virtual solutions, connecting with a certified nutritionist and receiving nutrition advice are just a few clicks away. The location of your nutritionist matters less and less.
- Awareness of Healthy Eating
More and more people are understanding the importance of a balanced diet in their life and are consciously reflecting on their eating habits. Intentional eating is on the rise as more people begin to understand that healthy eating is not about going on a diet but about having a long-lasting, wholesome relationship with food.
Put an end to dieting and replace those constant weight-loss struggles with a simple, healthy, sustainable lifestyle.
- Personalized Nutrition
Personalized nutrition is a growing market, since it is increasingly wanted by “normal” people and there shouldn’t be a one size fits all approach.
- Convenience Food and Healthy Take-away Meals
Through lockdowns and home offices, the demand for food-delivery services has risen. But as sustainability, health and good taste are growing in importance, consumers are scanning what’s on the ingredient list with a critical eye. This encourages food companies to optimize their products.
- Probiotics: Nourishment for the Gut
Digestive problems are no longer a taboo subject and so the awareness of our gut health is growing. The research on it is also expanding and discovering further useful essentials about the gut, which is also called our “second brain”.
- Diet Myths and Nutritional Fake News
Social Media has become the number one source of information for many people, leaving many of them confused and misinformed. That is why people are seeking trustworthy information on nutrition, discounting obvious influencer marketing.
- Work-Food-Balance: Corporate Wellness
Companies are increasingly understanding that they can get more potential job applicants by supporting the health of their employees. One big topic is plant-based protein sources and the question if meat and fish are really necessary for a balanced lifestyle.
- Nutrition Education in Schools
With the number of full-time childcare facilities improving the quality cookery in these places is playing a significant role, teaching our children the basics of a healthy lifestyle and eating culture.
There are a lot of positive effects of living a healthy life. Living healthy makes you more productive! And if you want to dive deeper Coach Colleen will teach you how to eat right for life.
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